Don`t pretend! Stay authentic with your business!
I recently went to a bar with a good friend. Smoking allowed. We wanted to have a good glass of Whiskey and a cigar. The bartender told us, that it is forbidden to smoke cigars (cigarettes allowed). Why then, do they exhibit a humidor with cigars?
We left. My friend told me, he would never visit this bar again – for him, it is not authentic. I like this!
The moral of the story: if you want to earn money with your
business – find the right strategy and don’t show what you don’t do. Show what
you do and do it even better. And: it's always the small things that make the difference.